submission count
Make every
Instantly evaluate submission quality and remediate any gaps in commercial insurance packages before they move downstream to underwriting review.
QUALITY CONTROL FOR COMMERCIAL INSURANCE
The avoidable ripple
One missing answer can set off a chain reaction causing more delays, more rework, and more time spent chasing information.
Fast gets you to underwriting.
Quality gets you through.
With Primble, you can have both.
Move quality control upstream by catching missing information and cross-form inconsistencies early — before they become underwriting questions and unnecessary bottlenecks.
SUBMISSION QUALITY SCORE™
Catch what other AI is missing
Get a clearer view of what is complete, what needs immediate attention, and what should be resolved before underwriting review begins.
CLIENT-IN-THE-LOOP™
Quit chasing missing client data
Resolve missing information by sending a secure client questionnaire that brings their answers into the workflow for review and confirmation.
FORMS MADE EASY
Build with zero rekeying required
Instantly generate ACORDs from raw client documents, or regenerate brand new forms after analyzing existing 3rd-party packages..
BUILT FOR THE REAL WORLD
Get the whole story in one snapshot
Quickly score, summarize, and triage inbound carrier-side submissions to know what’s worth your time before any deeper review begins.
FRICTIONLESS ONBOARDING
Ready for today, scales for tomorrow.
Transparent, volume-based pricing and self-service signup make it easy to get started without long onboarding cycles, forced demos, or mandatory integrations with per-user fees.
INTENTIONAL DESIGN IN A DIGITAL WORLD
AI built to enhance human capacity not replace human capability
1. Upload anything
Drop in messy client documents of any format, or entirely completed packages, and Primble will identify and extract all relevant data to begin assessing carrier submission readiness.
2. Get the score
Primble’s Submission Quality Score™ (SQS) instantly checks every bit of data for completeness and cross-form consistency to identify and remediate any gaps with guided corrections.
3. Resolve any gaps
Follow prompts to correct missing or conflicting information, and if necessary, generate and send a secure client questionnaire to fill the remaining pieces.
4. Generate forms*
Producers can optionally choose to one-click generate (or regenerate) complete ACORD forms without rekeying — while maintaining total control of the packaging process.
5. Proceed with confidence
Structured outputs are formatted for both traditional workflows and modern carrier ingestion complete with AI-2-AI communication plus a review-ready summary and narrative.
FLEXIBLE DEPLOYMENT
Install anywhere with E&O peace of mind
Primble operates at every critical point in the submission lifecycle, whether at data preparation, as a final check before carrier submission, or within carrier intake to triage incoming packages.
Packages are continuously evaluated at each stage to create a defensible workflow that reduces E&O exposure by capturing what was flagged, what was addressed, and what changed prior to underwriting review.
✓ DATA ENTRY
✓ FORM GENERATION
✓ PRE-SUBMISSION CHECK
✓ PACKAGE PREPARATION
✓ CARRIER INTAKE
What is Primble?
Thoughtfully designed for:
• Agencies & Brokerages
• Wholesalers & MGAs
• Carrier intake teams
Primble is a purpose-built submission preparation platform for commercial insurance that ensures every submission is complete, consistent, and ready before it moves downstream to underwriter review.
As the quality control gatekeeper, Primble can sit at the front of the producer workflow, as a final check before carrier submission, or as the first layer of carrier intake, turning incomplete (or complete) packages into reliable submissions that are more accurate and easier to evaluate.
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Primble evaluates every submission using its Submission Quality Score (SQS), surfacing gaps, inconsistencies, and what needs to be fixed before anything reaches underwriting. From there, it structures the data and generates ACORD forms and supporting materials on top of that verified foundation.
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Most tools focus on speed—filling forms faster or moving submissions along more quickly. That’s the easy part. Primble focuses on submission quality first.
It doesn’t just process information. It evaluates it, challenges it, and improves it. Producers stay in control, with clear visibility into what’s missing, what’s inconsistent, and what’s been corrected before submission.
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Primble helps carriers on both sides of the submission. Producer-prepared packages arrive structured and underwriting-ready, with validated ACORD forms, a clear narrative, and standardized data outputs.
At intake, carriers can also use Primble to evaluate inbound submissions for completeness, consistency, and readiness before underwriting time is spent, helping teams quickly identify what’s set to move forward and what needs clarification.
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SQS is Primble’s core system for evaluating submission readiness. It measures completeness, consistency, and cross-form alignment, and surfaces exactly where a submission falls short.
Instead of guessing what underwriters will push back on, producers see it upfront—and fix it before submission.
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No. Primble is decision support, not decision replacement.
Producers remain fully in control. Primble highlights issues, flags risks, and guides refinement, but every decision—what to fix, what to include, what to submit—stays with the producer.
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Primble identifies missing, conflicting, or incomplete information across documents and forms, and pinpoints exactly what needs to be corrected. It also maintains a clear record of what was flagged, what was addressed, and what changed before submission.
The result is cleaner, more consistent submissions that require less back-and-forth with underwriters.
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Yes. Primble automatically generates ACORD forms from uploaded client materials as part of the submission preparation process.
However, form generation is just one piece. The focus is ensuring that what goes into those forms is accurate, complete, and aligned.
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Yes. Primble can operate as a standalone platform or integrate into existing workflows and AMS systems like Applied Epic when needed.
It’s designed to fit into how brokerages and agencies already operate without requiring major changes.
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Primble works with the documents producers already collect—applications, loss runs, schedules, statements, supplemental forms, and other supporting materials.
It extracts and structures key data across these inputs, then evaluates them for completeness and consistency as part of the submission preparation process.
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You can sign up and start using Primble without a lengthy onboarding process or required integrations. Upload your documents, review what’s surfaced, and begin refining submissions immediately.
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Primble uses transparent, volume-based pricing with no per-user fees. Plans are designed to scale with submission volume, and you can get started without long-term contracts.
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Primble becomes part of the submission workflow. Producers upload documents, review flagged issues, refine inputs with guidance from the system, and generate underwriting-ready outputs.
It reduces rekeying, surfaces problems earlier, and makes submission preparation more predictable and consistent.
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You can reach the Primble team directly through the platform or via our contact page. Whether you’re getting started, need support, or want to explore a specific workflow, we’re available to help.
“The fastest way to move a submission forward is to get it right the first time.”
— Michelle Smith, Cofounder & CEO